From clogs to captoe, Crocs has women covered
How Crocs evolved to captivate women’s feet and hearts
(Manila, Phillippines) Crocs celebrates women’s month, as it launches more shoe lines that reflect the true nature of every woman – alive, colorful, and happy. In over Crocs’ 39 concept stores nationwide, the international shoe brand known for its profound fun and comfort, shares that women is one of its biggest markets, after kids.
Six Digrees Inc., Crocs’ local distributor, is carrying over 15 shoe models for women for its Spring/Summer ’13 line alone, both for kids and adult styles. This only shows how big of a chunk the female market contributes to the designs that Crocs considers and creates.
During Crocs’ early days, the brand was misconceived to solely offer its iconic clogs, which had both avid loyal fans, and rabid haters. But in 2009, the then only called comfortable shoes debunked its stereotype by reintroducing its new set of fashionable heels and wedges for women, and this started to change the game for the brand.
“Summer of 2009 was when we introduced the Rio and Hanalei models, the strappy wedges and platforms in different Crocs colors. Our stores were stormed by women, and the models sold like pancakes in different store locations. They were instant hits,” says Franco Limjuco, Vice President, Six Degrees Inc.
It was from then on that Crocs began getting its share of women’s love. They understood that true enough, the way through a woman’s heart is by enriching her closet. Yearly, Crocs creates more and more shoe lines for women, and doubling the numbers of the designs they produce. The women who used to only go for their kids’ shoes, are now also shopping for themselves.
“It also lies in our core product – comfort footwear. It’s easy to please any girl with beautiful designs that will lure them to buy the product, but the challenge is how to make them come back for more. With our market and products, I can say we get a lot of happy and loyal customers,” Limjuco further adds.
It only took one brave jump for Crocs to revamp its image. Last year, Crocs engaged fashion blogger and celebrity, Laureen Uy, to be its brand ambassador, alongside other female fashion bloggers Camille Co, Patricia Prieto, and Shai Lagarde. Extending its designs not just for adults, but to teens as well, and it did make waves.
For its Spring/Summer 2013 collection, Crocs offers more fashionable designs for women with its Retro, Boat shoe, and Huarache lines. These evoke different personalities per line that speak about women, Retro to get funky, Boat shoe to be bold, and Huarache to feel free.
Crocs has come a long way from its ultra-comfy clogs to pretty flats and wedges, and yes, even boots. One of its techniques has been evolving with women’s style choices. Women played a big role in allowing Crocs to grow, and be where they are now. At the end of the day, what every girl wants is to look good, and feel comfortable so they can rule the world.
About Crocs, Inc.
A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 300 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season. All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.
Crocs™ products are sold in over 90 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.
Visit www.crocs.com.ph for additional information, or visit Crocs Philippines on Facebook and @crocsph on Twitter.