Manila, Philippines – Shoppertainment could uncover USD 1 trillion in market value for brands in Asia Pacific (APAC) by 2025, according to the latest study published by TikTok and Boston Consulting Group (BCG). Titled ‘Shoppertainment: APAC’s Trillion-Dollar Opportunity’, the report surveyed markets across APAC, including Indonesia, Thailand, Vietnam, Australia, South Korea, and Japan, and found…
