TikTok-BCG study finds Shoppertainment to be the next USD 1 trillion opportunity for Asia Pacific

Manila, Philippines – Shoppertainment could uncover USD 1 trillion in market value for brands in Asia Pacific (APAC) by 2025, according to the latest study published by TikTok and Boston Consulting Group (BCG). Titled ‘Shoppertainment: APAC’s Trillion-Dollar Opportunity’, the report surveyed markets across APAC, including Indonesia, Thailand, Vietnam, Australia, South Korea, and Japan, and found…

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Catch Week 7 of MPL-PH Season 9!

Inbox Many saw how Nexplay EVOS was desperate to end its losing slump, beating Bren Esports last week. The much-needed lift from Renejay “Renejay” Barcarse, who finally got his hands on Chou gave the team what they’ve needed to secure their points. This week, they will be facing off Smart Omega on the battlefield. Currently,…

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