Forests for Good enables consumers to virtually adopt trees in support of the Sierra Madre Mountain Range forests
Procter & Gamble (P&G) continues to be a force for good by making responsible consumption possible everyday for all consumers in line with its environmental sustainability goals dubbed “P&G’s Ambition 2030”.
Committing to amplify the call to give more sustainable living choices and options for consumers, P&G partners with Watsons, the health and beauty retail chain, with P&G’s Forest for Good program. This partnership is an initiative to help conserve and protect nature, restore forests, and make it easier for consumers to practice integrating sustainable solutions through seeing the impact they create from planting trees and supporting forests. Consumers now have the chance to adopt a tree located in the Sierra Madre Mountain Range. Watsons’ customers who wish to participate can purchase any selected P&G sustainable product worth P500 in participating stores from June 6 to July 31, 2022 and sign up for the program.
“We are very excited to be P&G’s selected retail partner for Forests for Good. It’s not only doing good for the planet, but it is also extremely innovative and engaging for our young tech-savvy customers. Thank you P&G for giving us this privilege to work with you,” said Viki Encarnacion, Watsons PR and Sustainability Director.
Launched last year, P&G’s Philippines Forests for Good program is part of its long-term commitment to make an impact on environmental areas of climate, water, and waste. Located in the Sierra Madre, dubbed as “Luzon’s backbone,” the mountain range stretches 500 kilometers along the eastern coast of Luzon, similar to a spine, and acts as a shield against super typhoons and storm surges. P&G has entrusted the first few thousand trees to each of P&G’s employees. Through the program,
employees, and now Watsons’ customers, are able to name their trees, see it virtually and monitor its environmental impact while also learning about the tree and the farmers who planted it.
“A step to a more sustainable future starts at home and all of us being responsible consumers. On P&G’s part, we are using our brand and organization expertise, operations and scale to find meaningful ways to protect and conserve the environment while continuing to serve our consumers with the best products. We have started using alternative materials in our product bundling and point-of-sale materials found aiming to reduce the amount we use or make them more reusable,” shares Raffy Fajardo, President and General Manager of P&G Philippines.
The global company has declared its Ambition 2030 commitments and interventions across its brands, supply chain, employees, and partner communities in order to protect and conserve the environment. P&G has already made innovative changes in reducing, recycling, and recovering waste to make their commitments into reality. By the end of the decade, the company is eyeing to eliminate the use of virgin plastic by 50 percent and make product packaging 100% recyclable or reusable.
Specific to its products, Safeguard Philippines multipacks now use 100% recycled paper cartons from previous virgin plastic overwrap packaging. This reduces 8,500 km of potential plastic waste or a thousand times the length of the Boracay coastline.
Additionally, Herbal Essences shampoo bottles are now made of 25% post-consumer resin which are from recycled plastic waste. Head & Shoulders also introduced refill pouches made with 50% less plastic vs bottles. Furthermore, P&G has partnered with World Vision’s Pag-asa Sa Basura initiative that enabled the upcycling of recovered sachets into 2,000 classroom chairs that were donated to partner elementary schools.